Brand Identity
Brand usage guidelines
The correct use of the OXXI Digital logo, colours and typography. Press, partners and suppliers may use the assets on this page.
Logo
Using the logo
The logo is never redrawn, stretched or recoloured. Leave clear space around it equal to the height of the "O" in the logo.
Light background — primary use
Neutral background
Not permitted
- Stretching or squashing it out of proportion
- Changing its colours or reducing it to a single colour
- Adding shadows, outlines or effects
- Placing it on a busy photograph without contrast
- Separating the tagline from the logo or setting it in another font
Colour
Colour palette
The brand blue is #00AEEF. The other tones are the natural continuation of that colour in OKLCH space — lighter shades move towards cyan, darker ones towards navy.
50
#EDF9FF
100
#D8F1FF
200
#B7E4FC
300
#8AD2F8
400
#5CC1F4
500
#00AEEF
600
#0095E8
700
#007BFF
800
#1C62CA
900
#1F4995
950
#182B56
Contrast rule
| Colour | On white | Use |
|---|---|---|
| #00AEEF | 2,53:1 | Graphics and surfaces only — cannot be used as text |
| #007BFF | 3,98:1 | Buttons and large headings — not for body text |
| #1C62CA | 5,75:1 | Links and body text (passes WCAG AA) |
Background
#F8FAFC
Hairline border
#E2E8F0
Body text
#64748B
Heading
#111827
Navy
#0F172A
Typography
Typefaces
Display
Montserrat
Geometric and strong. Used at large sizes. Because it is a wide typeface, letter spacing is tightened in headings (−0.03em; −0.038em on h1).
ABCÇDEFGĞH IİJKLMNOÖ
abcçdefgğhıijklmnoö 0123456789
Body
Roboto
High legibility at small sizes. Used for body text, interface and form fields.
ABCÇDEFGĞH IİJKLMNOÖ
abcçdefgğhıijklmnoö 0123456789
Note: Both fonts are self-hosted and only the latin + latin-ext subsets are loaded. Turkish needs both: ı is in latin, while İ ş ğ Ş Ğ are in latin-ext.
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