Hizmet
E-commerce Consulting
From product feed to profitability analysis — the technical and commercial side of e-commerce growth.
- Product Feed
- Marketplaces
- Profitability Analysis
- Checkout Optimisation
In e-commerce, growing revenue is easy; growing profit is hard. A campaign that looks successful in the ad dashboard may be losing money once return rates and product margins are taken into account. That is the focus of this work: making it visible which products actually make money, and moving the budget there.
What we do
Measurement based on profit
Conversion value is sent as gross profit rather than revenue, so the algorithm learns which products are profitable.
Feed optimisation
Titles, categories, GTINs and custom labels are corrected. Most of shopping performance comes from here.
Returns built into the numbers
If returns are left out of measurement, a campaign that looks profitable in the dashboard may in fact be losing money.
Cart and checkout flow
Drop-off points are measured and friction in shipping, payment and form steps is removed.
How we work
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01
Data audit
Order data is compared against the ad dashboard and the gap is measured.
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02
Feed and catalogue
Product data is cleaned and split into segments.
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03
Profitability model
Margins and target ROAS are set per product group.
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04
Optimisation
Budget is shifted to profitable segments and the checkout flow is improved.
Success Story
Campaign structure rebuilt, cost per lead down 25%.
The Google Ads account was rebuilt from the ground up. Conversion tracking and Enhanced Conversions were set up again. Optimising the lead campaigns brought in more enquiries on the same ad budget.
Read the case study- −25%
- CPA
- ↑ Belirgin
- Leads
- Yeniden Kuruldu
- Conversion tracking
Frequently asked
Which platforms do you work with?
We have worked with Shopify, WooCommerce, Ticimax, İdeasoft and custom-built systems. On the feed and measurement side we can build platform-independent solutions.
Do you cover marketplaces?
We consult on advertising management and price positioning on marketplaces such as Trendyol and Hepsiburada.
Do we have to share our profit data?
A margin range per product group is enough; you do not need to share unit costs. But without margin information, profitability optimisation is not possible.
Is there a minimum revenue requirement?
If the monthly ad budget is below a certain threshold, the consulting fee exceeds the return. We say so plainly in the audit.
Let's talk about E-commerce Consulting
We review your account against 42 checkpoints and come back with concrete findings. Free, no commitment.