Ad Management
LinkedIn Ads Management
Job title, company and industry targeting for B2B, with Lead Gen Form and Conversions API setup.
- B2B companies with a high average contract value
- Enterprise solutions targeting specific industries and job titles
- SaaS and consultancy firms with long sales cycles
- ABM strategies with a defined target account list
Request a LinkedIn Ads audit
Free, no commitment. A reply within one business day.
LinkedIn is one of the most expensive channels per click. The reason it still works in B2B is the depth of its targeting: job title, company size, industry, seniority, even specific company lists. On no other platform can you build an audience of "procurement managers at manufacturing firms with 50–200 employees".
High cost does not forgive measurement mistakes. A LinkedIn account optimised towards form count piles unqualified enquiries onto the sales team and burns through budget quickly. On this channel CRM integration is not a preference, it is a requirement.
Who is this channel right for?
- B2B companies with a high average contract value
- Enterprise solutions targeting specific industries and job titles
- SaaS and consultancy firms with long sales cycles
- ABM strategies with a defined target account list
Campaign Types
Which campaigns do we run on LinkedIn Ads?
Lead Gen Form
An in-platform form that fills itself from LinkedIn profile data. Conversion rate is markedly higher than a form on your site.
Website Conversion
Driving to the site. Used for demo requests and content downloads.
Sponsored Content
Single image, carousel or video in the feed.
Message Ads
Straight into the inbox. Effective with narrow, high-value audiences.
Document Ads
Sharing reports and guides; used together with content marketing.
Scope of Work
What exactly do we do in your account?
Audience architecture
We use a job function + seniority combination rather than job title; title-based targeting narrows the audience unnecessarily in Turkey because the data is inconsistent.
Company list (ABM)
If you have a target account list it is uploaded directly and delivery is limited to decision-makers at those companies.
Bid control
Automated bidding on LinkedIn can raise costs quickly. We start on manual CPC and move across gradually once data exists.
Form field optimisation
Every extra form field lowers conversion. We identify the fields sales genuinely needs and remove the rest.
Matching content to stage
Reports and guides for the upper funnel, a demo offer for the lower funnel. A direct sales message rarely works on LinkedIn.
Measurement
LinkedIn cannot be measured without CRM integration
Because cost per click is high on LinkedIn, seeing the difference between a "cheap form" and a "valuable customer" is critical. Accounts optimised towards form count generally converge on the least qualified segment — because that is where forms are easiest to fill in.
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01
LinkedIn Conversions API
Conversions are sent from the server, reducing browser-related data loss and improving attribution accuracy.
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02
Mapping CRM stages
Qualified opportunity (SQL), proposal and closed sale are defined as separate conversion events.
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03
Sending offline conversions
When a sale closes, the real contract value is sent back to LinkedIn. Campaigns are compared on revenue produced, not on form count.
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04
Feeding the audience back
The job title and industry distribution of closed sales is reviewed and targeting is narrowed on that data.
Lead Gen Form integration
Forms flow into the CRM automatically, so no enquiry is lost in a manual download process.
Realistic attribution
A B2B sales cycle can run for months. If the attribution window is not set accordingly, the channel looks like it contributed less than it did.
Raporlama
Which metrics do we look at?
Different indicators matter on different channels. Judging every channel by the same metric leads to the wrong decisions.
- Cost per qualified opportunity
- Not cost per form — this is the real indicator.
- SQL conversion rate
- How many of the incoming forms the sales team considers qualified.
- Pipeline value
- The total opportunity value the channel produced.
- Account reach
- How many of the companies on the target list were reached (for ABM).
Tools
Work out what your budget is worth
Four calculators: return estimate, lead funnel, budget split and break-even point.
If you do not know, 2–4 is typical.
Not every enquiry turns into a sale. In B2B it is 15–30%; in e-commerce it is close to 100%.
Tahmini ROI
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- Monthly leads
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- Tahmini ciro
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- ROAS
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- Lead maliyeti
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- Customers won
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- Cost per customer
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The total monthly search count for your target keywords.
- 1 Visitors reaching the site —
- 2 Form / talep —
- 3 Customers won —
Each step of the funnel is a percentage of the one before it. Real rates vary considerably by sector and by the strength of the offer.
The split below is a typical starting point for an account with conversion history. As data builds up, budget shifts according to marginal return — staying on fixed percentages costs you money.
- Gross profit per unit
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- Maximum cost per conversion
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- Maximum cost per click
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- Minimum required ROAS
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What is left from the sale.
Above this you make a loss.
Your bid ceiling.
Below this value you make a loss.
Note: These tools produce estimates, not commitments. If the conversion rate and cost per click you enter do not come from your own account, the result only gives you a sense of scale. We work out the real figures with data in the free account audit.
Other advertising channels
For every channel, see the advertising management page.
Frequently asked about LinkedIn Ads
Is LinkedIn not expensive?
Per click, yes. But if your average contract value is high, the cost per qualified opportunity can come out lower than on other channels. The decision should be made on that metric.
What should the minimum budget be?
For a meaningful test the monthly budget needs to be above a certain threshold; on very low budgets the audience is not filled sufficiently and learning never completes.
Lead Gen Form or a form on the site?
A Lead Gen Form raises the conversion rate but enquiry quality can drop. We test both in parallel and look at the cost per qualified opportunity.
Is the targeting data reliable in Turkey?
The job title field is filled inconsistently, so it is not reliable on its own. A job function and seniority combination gives a sounder result.
Let us audit your LinkedIn Ads account for free
We review your account against 42 checkpoints and come back with concrete findings. Free, no commitment.