Ad Management
TikTok Ads Management
Creative-led campaign management, Spark Ads, UGC production and Events API setup.
- Products that can be shown and demonstrated visually
- Brands aimed at younger and middle-aged consumers
- New products that need to create demand
- Businesses able to commit resources to a creative production pace
Request a TikTok Ads audit
Free, no commitment. A reply within one business day.
On TikTok, content that looks like an ad does not get watched. Videos made with television-advert logic, that do not speak the platform's language, are scrolled past in the first second. Success on TikTok therefore depends less on media buying skill than on the pace of creative production.
The second difference is speed. A creative's life is shorter here than on other platforms; when performance starts to fall and you have no new variation ready, the account stalls. So we set TikTok projects up not as a media job but as a production line that never stops.
Who is this channel right for?
- Products that can be shown and demonstrated visually
- Brands aimed at younger and middle-aged consumers
- New products that need to create demand
- Businesses able to commit resources to a creative production pace
Campaign Types
Which campaigns do we run on TikTok Ads?
Spark Ads
Turns an organic post into an ad. Likes and comments are preserved, so social proof travels with the ad. This format usually performs best on TikTok.
Web Conversion
Drives to the site targeting a purchase or a form. Fed by the Events API.
Catalogue Ads
Dynamic delivery and remarketing from a product feed.
Lead Generation
An in-platform form; reduces friction on mobile.
Reach and Video Views
Brand awareness and upper funnel.
Scope of Work
What exactly do we do in your account?
UGC-style creative production
Natural-looking videos that speak the platform's language, rather than content that looks studio-made. The first three seconds are treated as a separate design problem.
Hook testing
The same video is tested with different openings. Usually the biggest performance difference comes not from the body but from those first seconds.
Creative variety
A creative that explains the product from one angle tires quickly. Problem/solution, comparison, in-use and social proof angles are run in parallel.
Comment management
Comments under the ad directly affect conversion. They are monitored and answered.
Sound and trend fit
Platform trends are followed, while forced trend use is avoided — inauthenticity lowers performance.
Measurement
Events API and offline conversions
Setups relying on the pixel alone lose conversions on TikTok too. The Events API reduces that loss by sending events from the server, and it also lets you report back events that happen after the sale.
-
01
TikTok Pixel + Events API
Browser and server side are set up together; a shared event_id prevents double counting.
-
02
Advanced matching
Hashed email and phone are sent to improve attribution accuracy.
-
03
Sending offline conversions
Store or phone sales are matched against lead data and reported back to TikTok.
-
04
Value-based optimisation
Conversion value is sent as gross profit rather than revenue, so the algorithm learns the profitable segment.
Attribution window
TikTok's default window differs from other platforms; that difference is accounted for when comparing with GA4.
Creative-level reporting
Performance is read at creative level, not campaign level — that is where the real decisions are made.
Raporlama
Which metrics do we look at?
Different indicators matter on different channels. Judging every channel by the same metric leads to the wrong decisions.
- Hook rate
- The share who watch the first three seconds. The most critical creative indicator.
- CPM and CPC
- Cost of reach; TikTok is generally cheaper than other channels.
- ROAS
- The main measure for conversion campaigns.
- Creative lifespan
- How long a variation runs before performance declines.
Other advertising channels
For every channel, see the advertising management page.
Frequently asked about TikTok Ads
Do you produce the creative?
Yes. We produce UGC-style video, static images and copy variations. If you have product imagery, we can derive from that too.
Is our target audience on TikTok?
The platform's user age distribution has widened markedly since its early years. In the audit we compare it against your existing customer profile and tell you with data.
Can we advertise without an organic account?
You can, but Spark Ads require an account and that format usually performs best. We help with the account setup.
How often do we need new creative?
On active accounts we recommend a new variation every week. When creative is not refreshed, performance falls quickly.
Let us audit your TikTok Ads account for free
We review your account against 42 checkpoints and come back with concrete findings. Free, no commitment.