Ad Management
Meta Ads Management
Advantage+ campaigns, catalogue ads and Conversions API setup across Facebook and Instagram.
- E-commerce sites selling products that can be shown visually
- New products and brands that need to create demand
- Services aimed at a broad consumer audience
- Sites with enough traffic to build a remarketing pool
Request a Meta Ads audit
Free, no commitment. A reply within one business day.
On Meta, targeting has largely been handed over to the algorithm. Detailed interest breakdowns have given way to broad targeting and Advantage+ campaigns. That leaves one big variable you still control: the creative.
The second decisive factor is signal quality. After iOS tracking restrictions and browser cookie blocking, setups that rely on the pixel alone miss a significant share of conversions. Optimising Meta without the Conversions API in place means optimising on incomplete data.
Who is this channel right for?
- E-commerce sites selling products that can be shown visually
- New products and brands that need to create demand
- Services aimed at a broad consumer audience
- Sites with enough traffic to build a remarketing pool
Campaign Types
Which campaigns do we run on Meta Ads?
Advantage+ Shopping
Catalogue-based and largely automated. Its success depends directly on feed quality and creative variety.
Conversion Campaigns
Targeting purchases, forms or sign-ups. Fed by a dual pixel + CAPI setup.
Catalogue Remarketing
Dynamic ads for products viewed and left in the basket.
Demand Generation
Upper funnel through video and carousel formats; reaching people who do not know the brand.
Lead Ads
An in-platform form. It keeps friction on mobile to a minimum by not sending the user to the site.
Scope of Work
What exactly do we do in your account?
Simplifying the account structure
A large number of small ad sets never completes the learning phase. We consolidate ad sets so each one reaches its weekly conversion threshold.
A creative testing programme
Each creative is produced to isolate a single variable: hook, format, message angle. That makes it measurable which element actually worked.
Catalogue and feed hygiene
Product titles, images and stock status are synchronised regularly. Budget spent on an out-of-stock product is a straight loss.
Audience architecture
Customer lists, site engagement and video viewers are built as separate segments; lookalikes are derived from them.
Tracking creative fatigue
Frequency and any drop in click-through rate are monitored; a winning creative typically lasts three to six weeks and the production schedule is planned around that.
Measurement
Conversions API: recovering the conversions you are losing
In setups that use only the browser pixel, a share of conversions is never seen at all — because of ad blockers, iOS tracking restrictions and cookie lifetimes. The Conversions API (CAPI) closes that gap by sending the same event from the server as well, which also improves how the algorithm learns.
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01
Server-side event delivery
Purchase, form and add-to-cart events are sent to Meta from the server, removing the dependence on the browser.
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02
Event deduplication
When the pixel and CAPI send the same event, a shared event_id prevents double counting. Skip this step and conversions appear twice, which breaks the entire optimisation.
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03
Improving match quality
Hashed email, phone and city raise the event match score. The higher the score, the more accurate the attribution.
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04
Offline conversion upload
Sales made in store or over the phone are sent back to Meta by matching on lead ID, making it visible which ad led to a real sale.
Domain verification
Aggregated event configuration is not possible until the domain is verified in Meta Business Manager.
Aggregated Event Measurement
Eight prioritised events are defined for iOS users; the order is set by business goal.
Attribution window awareness
Meta uses 7-day click / 1-day view by default. Comparing against GA4 without accounting for that difference produces the wrong conclusion.
Raporlama
Which metrics do we look at?
Different indicators matter on different channels. Judging every channel by the same metric leads to the wrong decisions.
- ROAS
- The main indicator for catalogue and conversion campaigns.
- Event match quality
- Shows CAPI quality; we target 7 and above.
- Hook rate
- The share of people who watch the first three seconds of the video — it measures the strength of the creative.
- Frequency
- How many times the same person sees the ad; when it climbs, the creative needs refreshing.
Tools
Work out what your budget is worth
Four calculators: return estimate, lead funnel, budget split and break-even point.
If you do not know, 2–4 is typical.
Not every enquiry turns into a sale. In B2B it is 15–30%; in e-commerce it is close to 100%.
Tahmini ROI
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- Monthly leads
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- Tahmini ciro
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- ROAS
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- Lead maliyeti
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- Customers won
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- Cost per customer
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The total monthly search count for your target keywords.
- 1 Visitors reaching the site —
- 2 Form / talep —
- 3 Customers won —
Each step of the funnel is a percentage of the one before it. Real rates vary considerably by sector and by the strength of the offer.
The split below is a typical starting point for an account with conversion history. As data builds up, budget shifts according to marginal return — staying on fixed percentages costs you money.
- Gross profit per unit
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- Maximum cost per conversion
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- Maximum cost per click
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- Minimum required ROAS
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What is left from the sale.
Above this you make a loss.
Your bid ceiling.
Below this value you make a loss.
Note: These tools produce estimates, not commitments. If the conversion rate and cost per click you enter do not come from your own account, the result only gives you a sense of scale. We work out the real figures with data in the free account audit.
Other advertising channels
For every channel, see the advertising management page.
Frequently asked about Meta Ads
If we have the pixel, do we need CAPI?
Yes. The pixel runs in the browser and can be blocked. CAPI sends from the server; used together, the loss falls markedly.
How many creatives do we need?
It depends on testing volume; typically 12–30 variations a month. Scaling on Meta with a small number of creatives is not possible.
Is Advantage+ suitable for every business?
It needs enough conversion volume and a healthy catalogue. On lower-volume accounts a classic campaign structure gives a more controlled result.
Does CAPI create a data protection problem?
No. Personal data is hashed before it is sent, and consent status is included in the signal.
Let us audit your Meta Ads account for free
We review your account against 42 checkpoints and come back with concrete findings. Free, no commitment.