Travel / Tourism
A ₺1.5 million turnover, on advertising built from scratch.
A Google Ads account was built from scratch for flight and coach ticket sales. Search, Performance Max and conversion tracking were set up together, with organic content work supporting the traffic.
- 6x
- ROAS
- 10 Bin+
- Monthly organic visits
- 1.5M₺
- Ad-driven turnover
Durum
Form submissions were high, but the sales team reported that most of the incoming enquiries did not match the target profile. The ad platform could not see the difference between "filled in a form" and "became a customer".
Our approach
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1
An offline conversion link was built between the CRM and the ad accounts.
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2
Qualified opportunity and closed sale were defined as separate conversion events.
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3
The bidding strategy was moved from form count to a qualified opportunity target.
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4
Search was re-segmented by query and irrelevant traffic was added as negatives.
Result
Total form count fell for a period, but qualified demo requests tripled and the sales close rate rose by 58%.
The client name is withheld under a confidentiality agreement. The figures are compared before and after the campaign using the same measurement method.
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