E-commerce
Campaign structure rebuilt, cost per lead down 25%.
The Google Ads account was rebuilt from the ground up. Conversion tracking and Enhanced Conversions were set up again. Optimising the lead campaigns brought in more enquiries on the same ad budget.
- −25%
- CPA
- ↑ Belirgin
- Leads
- Yeniden Kuruldu
- Conversion tracking
Durum
The account held more than 40 campaigns and none of them was reaching enough conversion data. Title and category fields were missing from the product feed, and the shopping campaigns were appearing against the wrong searches.
Our approach
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1
Campaign count reduced from 40 to 7, so each reached a meaningful volume of data.
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2
The product feed was rebuilt; titles, categories and custom labels were completed.
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3
Server-side tracking was set up and conversion loss fell from 31% to 6%.
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4
Conversion value began to be sent as gross profit rather than revenue.
Result
By the end of the sixth month revenue had tripled with no change in ad budget. Cost per conversion fell by 41%.
The client name is withheld under a confidentiality agreement. The figures are compared before and after the campaign using the same measurement method.
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