Telecommunications
Campaign structure rebuilt, cost per lead down 25%.
The Google Ads account was rebuilt from the ground up. Conversion tracking and Enhanced Conversions were set up again. Optimising the lead campaigns brought in more enquiries on the same ad budget.
- −25%
- CPA
- ↑ Belirgin
- Leads
- Yeniden Kuruldu
- Conversion tracking
Durum
The campaign structure and conversion tracking of the Google Ads account needed to be rebuilt from the ground up.
Our approach
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1
The Google Ads account was rebuilt from the ground up.
-
2
Conversion tracking and Enhanced Conversions were set up again.
-
3
The lead campaigns were optimised.
Result
More enquiries came in on the same ad budget, and the cost per lead fell by 25%.
The client name is withheld under a confidentiality agreement. The figures are compared before and after the campaign using the same measurement method.
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