Beauty Clinic
Meta message campaigns rebuilt, appointment requests became steady.
Instagram and Facebook message campaigns were rebuilt from scratch. Audiences, ad creative and the message flow were reworked. Where there had been days with no messages at all, steady message and appointment requests began to come in after the campaigns went live.
- Her Gün
- Message requests
- ↑ Belirgin
- Appointment growth
- Meta Ads
- Message campaigns
Durum
Ads pointed at the organisation's homepage; visitors left without finding the service they were looking for. Targeting was set at province level, so clicks were also coming from districts the provider does not serve.
Our approach
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1
A separate, single-purpose landing page was produced for each service.
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2
The appointment form was cut from 11 fields to 4 and redesigned for mobile.
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3
Geographic targeting was narrowed to district level and unserved areas removed.
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4
Headlines and trust elements were optimised over three rounds of A/B testing.
Result
Cost per appointment fell by 52%, and the same budget produced more than twice as many appointments.
The client name is withheld under a confidentiality agreement. The figures are compared before and after the campaign using the same measurement method.
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