Ad Management
ChatGPT OpenAI Advertising Consultancy
Advertising in ChatGPT conversations: market eligibility, Ads Manager setup and conversion measurement with the OpenAI Measurement Pixel.
- Businesses selling into markets where ChatGPT ads are available (the US, the UK, EU countries and others)
- Exporters looking for a new customer channel
- Products and services that require research and comparison before purchase
- Brands that want to start with a ready infrastructure when the channel opens in Turkey
Request a ChatGPT Ads audit
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ChatGPT has become a place where people research, compare and decide on products and services. OpenAI has now brought ads into these conversations: they are shown to users on ChatGPT's Free and Go plans; there are no ads on the other paid plans or for users under 18.
The channel is new and is opening to new markets step by step. As of September 2026, ChatGPT ads are sold in more than 60 markets; Turkey is not yet one of them. That is why we always start with the same question: can you advertise on ChatGPT in the market you are targeting, and does the channel make sense for you?
Who is this channel right for?
- Businesses selling into markets where ChatGPT ads are available (the US, the UK, EU countries and others)
- Exporters looking for a new customer channel
- Products and services that require research and comparison before purchase
- Brands that want to start with a ready infrastructure when the channel opens in Turkey
Scope of Work
What exactly do we do in your account?
Market and eligibility assessment
At the start we clarify whether ChatGPT ads are sold in your target market, what the account requirements are and whether the channel fits your budget.
Account and Ads Manager setup
Opening the OpenAI Ads Manager account, configuring billing and user permissions.
Campaign structure and copy
Ad copy and landing pages are built around the answer the user is looking for in the conversation.
Measurement setup
Conversions such as quote forms, calls and sales are measured with the OpenAI Measurement Pixel and the Conversions API.
Consent and KVKK compliance
The pixel is set up so that it does not run before cookie consent is given. Because consent on the OpenAI pixel is on by default, this setting is made deliberately.
Reporting and channel comparison
Conversions from ChatGPT are reported on the same basis as Google Ads and Meta; the channel's share of the budget is set according to results.
Measurement
The OpenAI Measurement Pixel and conversion measurement
Results of ChatGPT ads are tracked with OpenAI's own measurement tools: the Measurement Pixel in the browser and the Conversions API on the server. The figures will not match GA4 exactly; differences in attribution must be taken into account when comparing the two sources.
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01
Measurement Pixel
Installed on the site through Google Tag Manager; conversion events such as the quote form are defined.
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02
Conversions API
Conversions are also sent to OpenAI from the server; events blocked in the browser can still be recorded.
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03
Consent integration
The pixel does not run until consent is given in the cookie notice.
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04
Cross-checking
Conversions reported by OpenAI are regularly compared with GA4 and CRM data.
Attribution
The ad click is linked to the conversion through the oppref parameter added to the landing page URL.
Cookies
The pixel uses two cookies on the site's own domain (__oppref for 30 days, __obref for 1 year); both are listed in the Cookie Policy.
Raporlama
Which metrics do we look at?
Different indicators matter on different channels. Judging every channel by the same metric leads to the wrong decisions.
- Cost per conversion
- On a new channel the real question is not what a click costs but what a conversion costs.
- Conversion rate
- How much business the traffic from ChatGPT generates on the site; read in comparison with other channels.
- Performance by market
- Each market's campaign is read separately; a result in one market is not generalised to another.
- Channel share
- ChatGPT's share of total conversions; its place in the budget is adjusted accordingly.
Other advertising channels
For every channel, see the advertising management page.
Frequently asked about ChatGPT Ads
Are ChatGPT ads available in Turkey?
Not as of September 2026. ChatGPT ads are sold in more than 60 markets, including the US, the UK, European Union countries, Canada, Japan and the United Arab Emirates; Turkey is not yet one of them. If you sell into these markets, the channel can be used today. When Turkey opens, it is also possible to start with an account whose measurement infrastructure is already in place.
Who sees ads in ChatGPT?
Ads are shown only to users on ChatGPT's Free and Go plans. They are not shown on the other paid plans or to users under 18.
Will ChatGPT ads replace Google Ads?
No, they work alongside it. ChatGPT is a new channel and volume has not yet built up in every sector. We recommend keeping the structure that works on Google Ads and Meta and adding ChatGPT with a measured test budget.
How is the OpenAI pixel set up in line with KVKK?
The pixel is set up so that it does not run until consent is given in the cookie notice. Because consent on OpenAI's pixel is on by default, this setting must be made deliberately; otherwise data is collected without consent.
Let us audit your ChatGPT Ads account for free
We review your account against 42 checkpoints and come back with concrete findings. Free, no commitment.