Ad Management
Instagram Advertising Management
Visual-led demand generation and sales across Reels, Stories and Explore placements.
- Products that can be shown visually (fashion, cosmetics, interiors, food)
- Brands selling to younger and middle-aged consumers
- E-commerce sites selling from a catalogue
- Businesses with a strong visual identity and an existing image library
Request a Instagram Ads audit
Free, no commitment. A reply within one business day.
On Instagram people scroll fast and skip past anything that looks like an ad instantly. What determines performance here is not targeting but the first second. Seeing a multiple-fold difference between two creatives on the same budget is entirely normal.
The second difference is format. Reels and Stories are vertical, sound-on and consumed quickly; cropping the edges off a horizontal image and dropping it in here almost always performs poorly. We produce creative separately for each placement.
Who is this channel right for?
- Products that can be shown visually (fashion, cosmetics, interiors, food)
- Brands selling to younger and middle-aged consumers
- E-commerce sites selling from a catalogue
- Businesses with a strong visual identity and an existing image library
Campaign Types
Which campaigns do we run on Instagram Ads?
Reels Ads
Vertical, sound-on, short video. Instagram's most consumed format and usually the placement with the lowest cost of reach.
When: For demand generation and reaching new audiences.
Story Ads
Full-screen and vertical. Drives straight to action with a swipe up. The time limit forces the message to be simplified.
When: For campaigns, discounts and urgency messages.
Feed Ads
Square or vertical image/video. Suited to brand storytelling and product detail.
When: For product introductions and brand positioning.
Explore Placement
Where users are actively looking for new content. Strong for demand generation.
When: For new product and brand introductions.
Shopping Ads
Drives straight to purchase with product tags. Requires a catalogue connection.
When: For e-commerce, once the catalogue is ready.
Remarketing
Profile visitors, video viewers and cart abandoners in separate segments.
When: Once traffic has built up.
Scope of Work
What exactly do we do in your account?
Format-specific creative production
9:16 vertical for Reels and 4:5 for feed are produced separately. Distributing a single image across every placement is the most common and most expensive mistake.
Hook testing
Different openings of the same video are tested. Most of the performance difference comes from the first one or two seconds.
Sound and subtitles
A significant share of users watch with the sound off. Video without subtitles loses that audience entirely.
Catalogue and shopping tags
The product feed is synchronised with Instagram Shopping; stock and price accuracy are monitored.
Organic and paid consistency
People who see the ad visit the profile. If there is a visual disconnect between the profile and the ad, conversion drops.
Measurement
Creative-level measurement and the Conversions API
On Instagram, reading reports at campaign level is misleading; decisions are made at creative level. Increasing budget without seeing which video lost viewers at which second means publishing a bad creative more expensively.
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01
Pixel + Conversions API
Browser and server side are set up together; a shared event_id prevents double counting.
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02
Creative-level reporting
Hook rate, watch time and click-through rate are tracked separately for each creative.
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03
Placement breakdown
Reels, Stories and feed performance are read separately; budget shifts to the efficient placement.
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04
Value-based optimisation
Conversion value is sent as gross profit rather than revenue, so the algorithm learns which products are profitable.
Match score
Event match quality is raised with hashed email and phone.
Creative fatigue
When frequency climbs and click-through rate falls, the creative is changed — usually every three to six weeks.
Raporlama
Which metrics do we look at?
Different indicators matter on different channels. Judging every channel by the same metric leads to the wrong decisions.
- Hook rate
- The share who watch the first three seconds — the most critical creative indicator.
- ROAS
- The main measure for catalogue and conversion campaigns.
- CPM
- Cost of reach; Reels is usually the cheapest placement.
- Profile visits
- Shows whether the ad created any curiosity about the brand.
Tools
Work out what your budget is worth
Four calculators: return estimate, lead funnel, budget split and break-even point.
If you do not know, 2–4 is typical.
Not every enquiry turns into a sale. In B2B it is 15–30%; in e-commerce it is close to 100%.
Tahmini ROI
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- Monthly leads
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- Tahmini ciro
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- ROAS
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- Lead maliyeti
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- Customers won
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- Cost per customer
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The total monthly search count for your target keywords.
- 1 Visitors reaching the site —
- 2 Form / talep —
- 3 Customers won —
Each step of the funnel is a percentage of the one before it. Real rates vary considerably by sector and by the strength of the offer.
The split below is a typical starting point for an account with conversion history. As data builds up, budget shifts according to marginal return — staying on fixed percentages costs you money.
- Gross profit per unit
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- Maximum cost per conversion
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- Maximum cost per click
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- Minimum required ROAS
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What is left from the sale.
Above this you make a loss.
Your bid ceiling.
Below this value you make a loss.
Note: These tools produce estimates, not commitments. If the conversion rate and cost per click you enter do not come from your own account, the result only gives you a sense of scale. We work out the real figures with data in the free account audit.
Other advertising channels
For every channel, see the advertising management page.
Frequently asked about Instagram Ads
Do you produce the creative?
Yes. We produce vertical video for Reels and Stories, and image and copy variations for the feed. If you have a product archive, we can derive from that too.
We have few followers — will advertising work?
Ad reach is independent of follower count. That said, a profile that inspires confidence when visited has a positive effect on conversion.
Instagram or Facebook?
If your product is visual and your audience skews young, Instagram; for products that need explaining and sell to middle-aged and older audiences, Facebook comes out ahead. We tell you with data in the audit.
What is needed for shopping tags?
An approved business account and a synchronised product catalogue. We help with the setup.
Let us audit your Instagram Ads account for free
We review your account against 42 checkpoints and come back with concrete findings. Free, no commitment.