Hizmet
Measurement & Data
Accurate data despite cookie restrictions, with GA4, Tag Manager and server-side tracking.
- Google Analytics 4
- Google Tag Manager
- Server-Side Tracking
- Consent Mode v2
Browsers have shut down third-party cookies and ad blockers are everywhere. The result: a 20–40% gap between the conversions in your ad dashboard and the orders you actually received. Every optimisation made before closing that gap rests on the wrong numbers.
What we do
Server-side tracking
Data is sent from the server rather than the browser, which reduces the loss caused by ad blockers and cookie restrictions.
Consent Mode v2
Consent handling that meets Turkish and European requirements, with modelled conversions for users who decline.
Offline conversion feedback
Real sales data from your CRM is sent back to the ad platforms, so the algorithm learns what a real customer looks like.
Verification report
After setup every conversion event is tested by hand and a verification report is delivered.
How we work
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01
Inventory
Existing tags, triggers and conversion events are mapped.
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02
Schema
The events and parameters to be measured are defined against your business goals.
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03
Setup
GTM and the server-side container are built and Consent Mode is wired in.
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04
Verification
Every event is tested and platform figures are compared against each other.
Success Story
Campaign structure rebuilt, cost per lead down 25%.
The Google Ads account was rebuilt from the ground up. Conversion tracking and Enhanced Conversions were set up again. Optimising the lead campaigns brought in more enquiries on the same ad budget.
Read the case study- −25%
- CPA
- ↑ Belirgin
- Leads
- Yeniden Kuruldu
- Conversion tracking
Frequently asked
Is server-side tracking essential?
If your monthly ad budget is above a certain scale, yes. The data you lose directly lowers the quality of your optimisation.
We already have GA4 set up — is this still necessary?
We check whether the existing setup is correct as part of the free audit. If it is sound, we leave it alone.
How is data protection compliance handled?
With Consent Mode v2 no measurement cookie is written before consent is given, and the consent record is stored.
Let's talk about Measurement & Data
We review your account against 42 checkpoints and come back with concrete findings. Free, no commitment.